Meet our Leadership Team

Dawson Lively

Founder & CEO

Dawson Lively is a seasoned financial services executive with over two decades of experience in the banking, credit union, and FinTech industries. His expertise spans executive leadership, bank and credit union operations, marketing, and the implementation of cutting-edge financial technology solutions.

In addition to his operational and technology expertise, Dawson has a strong background in marketing, particularly in the financial services sector. He understands the unique growth and marketing challenges credit unions face, including member acquisition, engagement, and retention in an increasingly digital landscape. His strategic approach to marketing combines data-driven insights with industry best practices, helping credit unions effectively differentiate themselves, build stronger member relationships, and drive sustainable growth.

Throughout his career, Dawson has played a pivotal role in driving operational excellence, optimizing financial services, and leading organizations through complex technological and marketing transformations.

With a commitment to innovation and efficiency, Dawson continues to shape the future of financial services by bridging the gap between traditional credit union and banking operations and modern digital marketing solutions.

Hasham Akram

Digital Growth Director

Hasham Akram is a Digital Growth Strategist with an MBA in Marketing and a passion for helping businesses scale through data-driven strategies. He specializes in social media marketing, lead generation, and IT outsourcing, assisting brands in optimizing their digital presence to attract qualified leads and boost revenue.

With a proven track record, Hasham has successfully led high-impact marketing campaigns for real estate firms, IT companies, and healthcare professionals. He excels in designing high-converting sales funnels, leveraging automation tools, and refining strategies based on key performance metrics to ensure continuous optimization and maximum ROI.

Hasham’s diverse background in sales, supply chain, e-commerce, and B2B marketing allows him to implement holistic growth strategies. His expertise in business development, operations management, and digital transformation makes him an asset to any organization looking to scale rapidly.

Passionate about helping businesses grow in competitive markets, Hasham stays ahead of emerging digital trends and technologies. He focuses on delivering cost-effective, innovative, and results-driven solutions tailored to each client’s needs. His strategies are designed to drive measurable and sustainable growth.